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Earlier this week, I was writing a script for another YouTube video when I received an email from a brand wanting to promote something on my YouTube channel.
The thing is, sponsors do not account for a big enough portion of my income, and I am working to fix that.
But regardless, they offered me $150 to add a post to one of my upcoming videos.
And honestly, that is garbage.
Which made me not take it very seriously… but I followed a special framework that I learned from Justin Moore on how to earn more with it and I want to share with you what I will be doing here:
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This is how to make a full-time living with sponsors.
It's a bit oversimplified, but you should get the point.
#1. See if you can get on the phone with them. This will help you get higher rates since you will no longer be just an email person but a person/brand with a face.
#2. Regardless of hopping on a call, ask about their campaign goals and whether they are looking for awareness or conversion.
#3. While they answer that question, try to figure out the 2 to 3 things they want to accomplish with a collaboration/partnership with you.
#4. Create a bespoke (unique) offer just for them. Create 3 to 4 tiers of how you can work together. the secret here is to make sure you weave their campaign goals within the tiers. (think about small, medium, large, super size)
#5. Make the lowest offer your "heck yea" offer. This way, if they take the lowest offer, you won't feel like, "crap, now I have to do this"
#6. If they accept, regardless of how the campaign turns out (this is CRUCIAL), follow up with them about findings in the collab, pitch how it could be better with another run, and re-pitch them again another opportunity.
Hope this helps…
If you like this framework, you will love Justin’s course. It’s helped completely change the way that I do sponsorships.
Chat soon,
Chris Myles
When you’re ready, here’s how I can help:
FREE Course, “A Better Way To Think of YouTube”: Grow a profitable YouTube channel!
Hit replay at any time! I love hearing from you!
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