It worked!

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I mentioned a little while ago that I was “pruning” the Your Extra Paycheck email list because the open rates had plummeted.

For reference, my open rates were less than 10% for about three emails in a row.

That is trash…

So I did some digging and found a way to fix it, now my latest email has more than 4 times the open rates and has led to more revenue! Let’s dive in.

Within Beehiiv, I created an automation to take nearly all my subscribers and check to see if they are still there.

If you are reading this and saw that message, let me know.

Anyway, for anyone who did not interact with that email, I unsubscribed.

That one hurt as it was literally tens of thousands of emails.

But the important thing isn’t just vanity numbers with the size of you email, it’s how many people are actually opening it up.

So, I backed up my list and unsubbed the people who did not respond. I gave them 8 days to respond to make sure I didn’t unsubscribe anyone unnecessarily.

After shedding the dead weight, that 10% open rate has skyrocketed to 41% on one of my latest emails.

That is WILD. I wasn’t expecting to now get better open rates than I was before, I just wanted better than the 10%.

If you’d like the process I used, please respond, and I’ll let you know the inner workings of how I fixed my email open rate problems.

This new thing has led the newsletter to earn nearly $1,000 last month.

Now it was December, which is usually a higher month anyways, but still, that is the highest it’s earned all year, so nowhere to go but up from here!

Chat soon,
Chris Myles