I have a "disease"

Hey, it’s Chris…

How are you feeling?

I apologize for missing my regular Wednesday email, I’ve been “sick” (kind of) lately.

Let me tell you what’s happening.

Ever since the SEO industry died a swift and quick death (specifically affiliate niche sites), I have been afraid to start again and I have a theory as to why.

I have a disease and it’s called “Business PTSD”

Two years ago, I was over-leveraged in the SEO world. To the point that 90% of my revenue was SEO related.

And I wasn’t “weird” for doing that as their were a lot of other SEOs out there doing the same thing. But when ChatGPT 4 dropped Google panicked and devalued almost all of my sites.

Sites that were making $1,000s a month were now barely making $20 a month.

So that 90% of revenue from brand deals, niche sites, and courses all dried up.

Scrambling, I then spiraled into a bunch of business models that worked, but I was never passionate about.

A lot of business models make money, but you need to have the drive to continue with it and if you don’t inherently like the business model, then you will give up with it.

And I did that again, and again, and again.

So I had to sit down and examine my roots.

I’ve sold courses, I’ve done consulting, I’ve done freelancing, I’ve even done local marketing.

Here is the kicker, each one is profitable, but I’ve burned out on pretty much each one.

Selling products “business to consumer” (or B2C) has gotten tiring and the pressure to deliver is tough because so much of the success that comes from my suggestions rests on my client. Which largely consists of beginner business owners that don’t always listen. Not because they are not capable, just new in business and may underestimate the dedication needed to work.

In case you didn’t know, running a business is tough. But when you figure it out, it’s the best thing ever.

There has been a handful of people that I have worked with that went from nearly giving up on business to turning it into a full time income and living life on their own terms all from taking my suggestions.

But, as I mentioned… I’m tired of the pressure to deliver to someone brand new in business.

So based on that, I made a shift and within a few weeks of doing it, it’s already generated a few thousand in revenue.

The secret?

Instead of business to consumer, I’m focusing on business to business (B2B).

The cool part is that all the negotiation skills I’ve learned over the years I can use on other businesses. I know how to sell, I know how to pitch, I know how to follow through… so it’s been a proper transition.

I also REALLY enjoy doing it. Check this out…

Not a bad testimonial, huh?

The pressure and guilt of not being able to help a complete beginner in business is GONE because I’m working with big businesses that have money and understand business.

This helps me and my content in a two ways.

First, you may have noticed that I don’t spam my email with as cheap ads anymore. The last 4 to 6 issues of this newsletter have only had a link or two to my own stuff.

Why?

Because brands are paying me to be more strategic in where I place ads which takes the pressure off the business to squeeze every dollar out of views. I don’t have to worry with that anymore.

That is huge for me.

I can now focus more on just delivering pure value to YOU.

Don’t get me wrong, you will still see an affiliate link or two in emails and products I use and trust, but it’s not the primary focus. It’s going to be more helpful than ever.

The second way this helps is I can do what I do best and consult with active, running businesses and get paid what I’m worth because I’m dictating the rates.

Brands have money and marketing budgets, I just have to convince them that I am the person to invest in.

So now it’s time for focus.

For the next year, I will be doing nothing but working on YouTube, email, and Brand deals. (thanks Justin)

I’ve read books called, The One Thing, The Dip, and The 12-Week Year, and they have been GREAT inspirations for me to figure out my business and can’t wait to see the results.

Chat soon,
Chris Myles

PS… I hired a new editor… let me know what you think? I don’t know if I like it…