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Big news—I just landed another brand deal on one of my channels and I’m super excited about it. Wins like this always remind me how powerful it is when you own your audience and know how to leverage it.
One thing that’s been bugging me lately: these side hustles where the creator is being used by the brand instead of actually getting something real out of it. The latest trend, Whop clipping, feels like a perfect example. It’s dressed up as an opportunity, but it’s really just a way to squeeze free labor out of people chasing a payday.
On the flip side, I love when people take their business into their own hands—especially by making real connections and negotiating deals. If you're going to create clips, pitch directly to influencers and negotiate your value. It’s more work, sure, but it’s a real business.
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