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Before I get into a video that I have that just broke 500k views in a high-paying niche, I wanted to talk about one thing.
Last week, my guys over at Authority Hacker (Mark and Gael) announced they were shutting down their niche site training course.
This was totally expected but still surreal.
They joined the likes of Matt Diggity and myself (yes, I’m including myself in this conversation, lol. Don’t judge me).
But regardless, we all shut down our courses because we didn’t believe in the business model anymore and it was disingenuous to continue selling a dream when we were not focusing on it ourselves.
I’ve lost an insane amount of money because of Google’s antics, but I will say we had a good run.
But now what?
Well, you guessed it…
YouTube and Newsletters…
Let’s talk about it.
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Check out this video:
Yes, I was that guy sitting there, constantly clicking refresh until I saw it cross half a million views, but it’s a major milestone for me.
It’s now the 3rd most viewed video I’ve ever created.
But what is most impressive about that view number is the RPM.
For clarity, the RPM is the Revenue Per Mille. It’s roughly the amount of money I earn for every 1,000 views on the video.
A decent niche will net you about a $5 to $10 RPM (and that is great!)
But this video has an RPM of about $17. I’ll let you do the math, but that is a pretty good chunk of change for one video.
And when I look at others major players in my niche, they are making BANK!
I have one competitor that averages about 100k views per video.
Now I will help you do this math… At a $17 RPM, that is roughly $1,700 per video.
And I can guarantee you it costs him less than $300 to produce a video.
Now that is an investment that is worth doing because this doesn’t even include course sales and affiliate commissions.
Roughly for every $1 he spends, he gets back AT LEAST $6.
So it goes without saying that I’m all in on cracking this code for this channel.
I mean, why not? If I got half what other competitors are doing, I’d still be winning… BIG.
One thing I am doing to win BIG is letting Subscribr write my video scripts.
Chat soon,
Chris Myles
When you’re ready, here’s how I can help:
Learn the YouTube Strategy I Use to Get Monetized in 24 Days: Plus PERSONAL help from me!
Hit replay at any time! I love hearing from you!
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